When times are tough, it’s important to take a 360 view of the business, analysing all the different ways you can keep money coming in and limit money going out.
Firstly, it’s important to bolster your cash levels. When we talk about cash we mean money in the bank current account. Cash provides you with the best buffer to weather a storm. Incentivise quicker collections from patients where possible (e.g. discounts for upfront payments etc.). Or enable your patients to use finance to get payments upfront.
Make sure you have working capital
You might need to borrow funds for a cash buffer, don’t leave it too late. Every business needs working capital to ensure its smooth functioning.
Managing your expenses can be critical in the short term. Regularly review your monthly profit and loss. Where are you spending money? Are you getting value for that money? What are the trends? What are your targets? Conducting reviews ensures that all decisions are made knowing the full impact on your profit and loss (P&L). This is what business owners should do normally but becomes more important when the economy is fluctuating.
It’s worth prioritising your equipment spend. There are good tax incentives for businesses to invest in equipment right now, but make sure that spend will start paying for itself in the short term. Avoid investing in equipment that is either not needed yet or will be a slow return on investment.
Other steps you can take are: